news – Daryl DeCroix

November 5, 2018

Domino’s Fixes Potholes in Brilliant PR Stunt

Domino’s latest stunt garnered respect and admiration for addressing the pothole problem, but it’s no surprise that companies are paying to fix our roads. “But that’s okay I’ll just avoid the holes so you sleep fine, I’m driving here I sit — cursing my government for not using my taxes to fill holes with more cement.” -Twenty-One Pilots When roads get so bad contemporary musicians have to sing about it in mainstream music, it’s no surprise pizza companies are paying […]

March 29, 2018

Published by Daryl DeCroix

Falcon Heavy Rocket Rocks the Rock Industry

These are the voyages of the Starship Falcon Heavy, whose mission: To boldly go where no roadster (or dummy) has ever gone before. The world’s first act of interplanetary Grand Theft Auto occurred February 6, 2018, when a Tesla Roadster owned by Elon Musk was boosted into orbit by a space suit wearing dummy who reportedly goes by the alias “Starman”. Witnesses reported hearing the suspect play David Bowie’s ‘Life on Mars?’ before crossing into the silent vacuum of space, […]

February 12, 2018

Published by Daryl DeCroix

Each Launch Brings SpaceX Closer to Their Goal of Mars

SpaceX and founder Elon Musk are far from where they started over a decade ago. Early failed attempts and major setbacks, some of which almost ended the company, only forged company into something more tenacious than the rest; and has brought the Hawthorne, CA-based company closer to their long-term goal of putting a human colony on Mars. In earlier years, it was safe to mock the startup as another overly ambitious stunt, much like Tesla and SolarCity was before electric […]

January 1, 2018

Published by Daryl DeCroix

Comparing Bitcoin to the Dollar is Irrelevant

Author’s note: This article is intended as commentary only, and not to offer financial or investment advice. At the writing of this blog, Bitcoin prices have flirted with $10,000 USD, but market volatility has made daily growth virtually unpredictable. By the time you read this who knows what it will value at. There’s been explosive talk surrounding bitcoin’s growth and the idea behind cryptocurrencies lately, so it’s worth delving into and exploring. We’re not here to persuade one way or […]

January 1, 2018

Published by Daryl DeCroix

We Need The Lost Art of Effective Persuasion Now More Than Ever

Let’s start by accepting the fact that none of us have it all figured out, and we may be wrong on some issues. Except for this blog, here we’re right about everything, right? (Only joking) We’re in the midst of a communication revolution now that the internet has given everyone a platform to express their ideologies and cluster around them. But it’s a growing problem that we prefer the comfort of our self-created echo chambers to the rest of the […]

October 5, 2017

Published by Daryl DeCroix

The Hidden Opportunity of Marketing to Millennials

Blame the business or blame the Millennials? It’s a question that lobs accusations between generations now that Millennials have reached adulthood and the paychecks that come with it. Unsurprisingly, Millennials aren’t spending money the same way their predecessors did, and it’s throwing some markets for a spin. Everything from chain restaurants to paper napkins is at risk, and Tech.co’s Conor Cawley has a much-shared article on the topic. His analysis brings up some good points about why Millennials are spending […]

August 1, 2017

Published by Daryl DeCroix

Are Tech Giants Becoming Too Big To Fail?

We buy them, download their apps, upload personal information to them, take selfies with, share feelings to and disclose our locations, trading connection and convenience for targeted advertising and more. Ours is a digital era, delivered to us by the Gods of Amazon, Facebook, and Google. But in spite of these benefits bestowed upon us by this new technological era, the dreaded “M” word hangs on the lips of some. Monopoly. It’s borderline sacrilege to argue against the benefits these […]

July 1, 2017

Published by Daryl DeCroix

The Worldwide Cyberattack Nobody is Prepared For

The Wannacry attacks in May 2017 were just the beginning. With classified hacking and surveillance programs being leaked worldwide as reported by Wikileaks earlier this year, the writing was on the wall for anyone willing to read it. We’re entering a new era of cyberwarfare and cyber attacks, and many are unprepared for the fallout. That sort of talk used to be reserved for certain tin-foil hat circles in earlier times, but you don’t have to be a computer genius […]

July 1, 2017

Published by Daryl DeCroix

We Need To Rethink So-Called “Worthless” Degrees

Perhaps we need to reconsider the term “useless liberal arts degree” in the business world. It’s been a common theme in recent years to deride and chastise those who pursue a degree in humanities. Faced with a slow economy and an increasing number of students taking out loans to cover their education only to struggle to find work after graduating, many proudly point to Science, Technology, Engineering, and Math (STEM) degrees as the only “worthwhile” studies in college without recognizing […]

May 1, 2017

Published by Daryl DeCroix

The Next Unicorn Startup is Here to Not Take Your Money

Who says you need a large sum of cash and fancy investors with dispensable advice to start trading stocks? Baiju Bhatt and Vlad Tenev are two people who certainly don’t believe that idea. Together, they co-founded a stock trading app that thinks outside the conventional wisdoms and methods seen in today’s financial sector. Bhatt and Tenev believe in an alternative form of trading that’s more inclusive, so they created Robinhood, a new online trading app that doesn’t charge you per […]

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